Chief Marketing Officer

As the Chief Marketing Officer at 1inch, you will lead all marketing efforts to drive user acquisition, engagement, and retention across our platform. You will be responsible for developing and executing comprehensive marketing strategies to promote 1inch’s products and services, enhance brand awareness, and accelerate growth in the DeFi space.

Location: Remote or Dubai, UAE

Key Responsibilities:

• Develop and implement integrated marketing strategies to achieve business objectives and targets
• Lead a high-performing marketing team, providing direction, guidance, and mentorship to drive results
• Define and execute multi-channel marketing campaigns to acquire new users and increase user engagement
• Build and manage relationships with influencers, partners, and stakeholders to expand 1inch’s reach and visibility
• Conduct market research and analysis to identify trends, opportunities, and competitive threats
• Utilize data-driven insights to optimize marketing initiatives, improve conversion rates, and maximize ROI
• Oversee the development of compelling content, including blog posts, articles, videos, and social media posts, to engage our community and attract new users
• Collaborate with product, engineering, and design teams to ensure alignment between marketing efforts and product development
• Establish and monitor key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives

Requirements:

• Media and Industry Connections: Demonstrated ability to leverage media and industry contacts for marketing initiatives
• Strategic Planning, Analytics, and Branding: Strong expertise in strategic planning, analytics, and branding to drive effective marketing campaigns
• Innovative Marketing Strategies: Proven success in implementing innovative marketing strategies to achieve business objectives
• Technological Proficiency: Familiarity with core marketing tools and technologies such as CRM software, analytics platforms (e.g., MixPanel, Google Analytics), social media management tools, etc
• Leadership and Adaptability: Leadership skills to lead and mentor a marketing team, along with adaptability to navigate changes in the dynamic marketing landscape
• Analytical Skills: Strong analytical abilities to interpret data, derive insights, and optimize marketing initiatives for maximum ROI
• Communication and Collaboration: Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Industry Experience: Proven track record of success in marketing leadership roles within the technology or fintech industry
• Digital Marketing Expertise: Deep understanding of digital marketing strategies, tactics, and best practices
• Creative Thinking: Ability to think creatively and innovate to achieve results in a fast-paced environment
• Cryptocurrency or Blockchain Experience (Plus): Experience in the cryptocurrency or blockchain space would be advantageous

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
• Experience or familiarity with Agile methodologies and frameworks, enabling adaptability and responsiveness in a dynamic marketing environment
• Agile Certification is a plus

Terms:

• Remote work, flexible hours (our team is distributed around the world)
• Annual discretionary and performance-based bonus
• Young creative team, vibrant environment, and adequate leadership
• Suggestions welcome: propose an idea and execute it
• Competitive remuneration based on a candidate’s skills and experience
• Work for a leader in its segment
• Compensation for work equipment
• Annual team building event at an international resort