Donor Acquisition and Marketing Manager

About MSF

Doctors without Borders (MSF) is an international, independent, medical humanitarian organisation committed to two objectives: providing medical assistance to people affected by armed conflict, epidemics, healthcare exclusion, natural and man-made disasters; and speaking out about the plight of the populations assisted. MSF offers assistance to people based only on need and irrespective of race, religion, gender or political affiliation. Today, MSF is present in more than 70 countries, where thousands of MSF doctors, nurses, logisticians, water-and-sanitation experts, and other medical and non-medical professionals work together to bring essential health services to people caught in humanitarian crises.

Purpose:

The Donor Acquisition and Marketing Manager (DAMM) plays a key role in the strategic, planning, development, maintenance and monitoring of donor acquisition campaigns, activities, and operations in line with organisational objectives. The role is also responsible for managing advertising campaigns and activities across television, radio, print, out of home, digital, mobile, and other marketing channels.

Reporting Structure:

The Donor Acquisition and Marketing Manager reports to the Director of Fundraising. The position manages all acquisition-based teams (F2F, Digital, DRTV, Lead conversion) and engages with other fundraising units in the coordination and execution of fundraising activities. The role also works with other MSF departments in the coordination of marketing, transversal projects, and MSF emergencies. This may include departments such as communications, advocacy, HR, and association departments.

ACCOUNTABILITIES

Strategy, Planning and Organising:

• Responsible for developing, planning, implementing and evaluating set goals in relation to the donor acquisition strategy, with the right mix of acquisition methods, marketing channels and target groups.
• Manage the overall mix of acquisition campaigns to ensure sustainability and maximum return on investment.
• Develop the annual acquisition plan and budget for approval in conjunction with broader Fundraising plans and budgets.
• Forecast donor acquisition, with the support from the Business Intelligence Specialist, based on regular donation and once-off donation targets.
• Ensure acquisition programs are integrated into broader organisational campaigns and communication objectives.
• Take all appropriate opportunities to promote regular giving to MSF SA non-financial supporter.
• Oversee the donor journey from acquisition to retention phase, and identify and coordinate activities that optimize donor recruitment, payment, and overall online and offline donor experience.

Marketing:

• Responsible for project managing advertising activities and campaigns across acquisition and marketing channels.
• Develop and manage marketing activities for the acquisition of new donors such as annual programs of press inserts, direct mail, DRTV, telemarketing, digital campaigns, and online/offline lead generation activities.
• Coordinate and manage the investment in acquisition in case of an emergency campaign to drive growth.
• Develop, implement, and manage coherent donor or marketing communications across channels, if necessary, as well as the planning, development of materials, and liaison with creative agency.
• Ensure all campaigns materials are of high quality, relevant and timely rolled out to the market, while consistent with MSF SA branding and positioning.

Results and Quality Orientation: Reporting, analysis, budgeting and planning:

• Responsible for budget planning, optimisation, reporting and follow up of income sources defined as driving acquisition to achieve sustainable return on investment.
• Measure program effectiveness through income modelling and rigorous testing, with the support of the Business Intelligence Analyst.
• Provide regular analysis and reports against all program objectives and ensure activities and campaigns meet set targets.
• Undertake monthly and quarterly reforecasts, including updating reforecasting and budget modelling as appropriate.
• Ensure rigorous monitoring of performance by agencies and other service providers, and undertake corrective action if required.
• Ensure privacy and security reviews within donor acquisition and marketing activities are according to organizational privacy and data retention protocols and policies.
• Regular review of all fundraising marketing assets, supported by the communications team, for brand and positioning consistency and alignment.
• Coordinate with the Database Manager to pull data selections on donor acquisition and related channels, activities, and campaigns, as required for monthly monitoring and performance review.
• Coordinate attrition, non-payment rates, cancellation rates, and lifetime value reviews and analysis along with the Donor Loyalty and Retention Manager and Business Intelligence analyst to determine acquisition investment strategies.
• Monitor project work in progress, timelines and milestones to ensure key deadlines and targets are achieved.
• Coordinate the use of common organisational project management and tracking systems for overall project or task management, transparency, and efficiency.

People management:

• Manage all direct reports in accordance with MSF SA HR policies to meet the Fundraising and the Office objectives and targets and individual performance plans.
• Support the National Face-to-Face Manager in developing his/her plan and budget, ensuring continued growth and integration with the acquisition strategy, including performance tracking across channels, suppliers, teams, and campaigns.
• Provide leadership and direction to direct reports including providing feedback, training, coaching and continuous development on an informal and formal basis.
• In consultation with Fundraising Director, conduct performance reviews and plans for direct reports.
• Ensure people resources within the Acquisition Program are managed effectively, specifically ensuring recruitment, probation, and fixed term contracts meet Program resourcing needs, and that leave, flexible hours, and TOIL, are approved appropriately.
• Lead a positive culture within the Program including facilitating constructive meetings, providing career opportunities, providing role context and ensuring the celebration of achievement.

Teamwork and Cooperation:

• Ensure acquisition plan is integrated with the work of the Digital Marketing Manager and his/her team.
• Work closely with the heads and/or senior managers of each fundraising sub-unit to drive an integrated approach to fundraising initiatives and maximize overall impact within the intended target market.
• Support the National Face-to-Face manager in integrating team culture and teamwork dynamics into his/her team.

Organisation and Compliance:

• Ensure the good governance of MSF SA fundraising programs through compliance with government legislation and regulation, MSF policies and contractual obligations.
• Comply with banking and financial services guidelines and procedures as required.
• Comply with GDPR and PoPIA requirements for acquisition and marketing strategies and operations.
• Supporting the MSF Southern African Privacy team with privacy and security requirements.

Initiative and Innovation:

• Identify and evaluate new fundraising opportunities through testing new ideas and agencies, creative thinking, keeping abreast of new developments in fundraising and the broader marketing environment.
• Maintain contact with professional bodies and other charities, other MSF offices to identify and evaluate new fundraising opportunities.

KNOWLEDGE, SKILLS, EXPERIENCE

Essential:

• Marketing, Fundraising or other relevant higher education qualifications.
• At least 5 years’ experience in developing, driving and evaluating donors/supporters acquisition investment strategies that utilise a range of marketing channels to maximise ROI and encourage program diversity.
• Ability to understand high level data analysis, and to learn basic modelling programs to ensure ongoing effectiveness and sustainability.
• Demonstrated fundraising skills, creativity, analysis and experience, including the ability to identify opportunities and implement innovative solutions.
• Demonstrated strategic planning and project management skills, including budget planning and monitoring.
• Prior management experience in leading, motivating, supervising and supporting staff and volunteering.
• Experience in direct marketing, including: F2F, telemarketing, direct mail, digital marketing and mass media.
• Demonstrated organisational skills, attention to detail and ability to maintain high level of supporter care standards.
• Knowledge and experience of customer relationship marketing and data driven techniques and focus groups.
• Excellent interpersonal and negotiation skills.
• High level oral and written communication and story-telling skills including the ability to communicate with diverse groups on complex issues and campaigns.
• Passion for Humanitarian causes.
• Strong work ethic: energy, initiative, vision and commitment.

Competencies:

• Commitment to MSF principles (L2 initially)
• Analytical Thinking (L3)
• Result and Quality Orientation (L3)
• Planning and Organising (L3)
• People Management (L4)
• Teamwork and Cooperation (L3)

Salary Detail are as Follows:

• Basic Salary: R48 321, 67
• 13th cheque in November
• 10% additional pension allowance
• 100% Medical Aid Contribution
• Transport allowance

Commitment:

• Length of commitment: 1 year

Closing date: 24 | February | 2023

Start date: 01 | April | 2023

Please note that only shortlisted candidates will be contacted.

People living with disability are encouraged to apply.

How to apply

Please click in the link below :

https://msfsa.bamboohr.com/careers/270