F&B Area Sales Manager

General Mission:

Reporting to the Commercial Manager, you will drive the brand strategy through distribution optimization & prospection while ensuring the profitability of each POS and key account.

Drive the optimization of the fragrance & beauty distribution network:

• Participate in the mid-term & long-term strategy planning of the distribution network
• Prospect openings for both wholesale & retail in line with brand strategy while ensuring profitability
• With the Commercial Manager, negotiate space and commercial conditions for new openings and existing POS
• Manage key accounts for regional retailers to drive performance & visibility
• Recommend to the marketing team the ideal trade plan based on market performance & feedback
• Lead the sales budget cycle and ensure the necessary actions are in place to achieve the growth plan
• Follow up closely with all stakeholders to ensure timely payments of invoices
• Ensure achieving the targeted Operating Profit for each market in your zone

Participate in the management of the distribution network:

• Lead the Brand Managers in each local market on sales performance, stock holding, staff recruitment & retention and space negotiations
• Attract, develop, and retain talented BAs and ensure best practices in training & performance management
• Work closely with the Learning team to identify the needs of the BAs across the network
• Suggest incentive schemes and competitions to be implemented in each market
• Screen, validated and follow up on the placement of orders for each market
• Work closely with the Learning & Marketing teams to ensure the best client experience in the network

Control and monitoring of key indicators:

• Establish the necessary means to achieve the objectives of the sales
• Monitor indicators from all the markets and propose corrective actions
• Make profitability studies by POS
• Monitor the strategy and results of competitors and propose action plans needed
• Conduct market studies to aid in the strategic decision-making process

Develop the brand equity in the markets

• Remain selective in all activities conducted
• Excellence in execution for all brand activities
• Ensuring perfect grooming and counter standards
• Recommend opportunities to elevate brand visibility in distribution network

You have a post graduate degree from a business school and at least 4-5 years of experience within distribution and/or retail management. You have a strong knowledge of the fragrance & beauty industry with a luxury mindset. Strong interpersonal, negotiation and organizational skills will be a real asset to succeed in this position. English is a must; Arabic would be a strong advantage. Must be proficient in Excel and Powerpoint. This is a regional position and you will be asked to travel regularly to the markets in your zone.