BBC Media Action
Overview about BBC Media Action
BBC Media Action is the BBC’s international charity – we believe in media and communication for good. We reach more than 100 million people each year in some of the world’s poorest and most fragile countries. Our projects and programs save lives, protect livelihoods, counter misinformation, challenge prejudice and build democracy.
We work in partnership with broadcasters, governments, non-governmental organizations and donors to share reliable, timely and useful information. We reach over 200 million people in Africa, Asia, the Middle East and Europe through our debate shows, dramas, radio and TV programs, public service announcements, mobile phone services and face-to-face communication.
We strengthen the capacity of local and national media organizations – state-owned, commercial and community-based – to produce high quality, editorially robust and engaging content that responds to the needs of audiences. We also work to foster a policy, legislative and regulatory environment which enables media organizations to work in the public interest. Furthermore, we seek to enhance capacity among partner organizations (a mix of Civil Society Organizations (CSOs), media outlets, and government bodies) to work with media and communication to improve development outcomes. Capacity strengthening aims to support long-term, lasting change for audiences. We also provide mentoring and training for journalists and development professionals.
Research underpins every aspect of BBC Media Action’s work, from determining campaign strategy and communication objectives to pre-testing output production and impact evaluation. The research is managed by BBC Media Action Research and Learning Group staffed by research professionals based in London and project offices across the world.
Our work in North Africa covers Algeria and Libya, with our office based in Tunisia. Current projects include capacity building of the Algerian media to create youth sensitive content and provision of content that improves Libyans’ access to information and encourage debate through the El Kul Facebook page.
Further information can be viewed at https://www.bbc.co.uk/mediaaction
Building Public Resilience to Information Pollution in Libya
Fosterresilience to information pollution within Libyan communities
The project is implemented in three phases approach as follows:
- Phase I: Understanding information pollution.
- Phase II: One-Year Digital Media Literacy Campaign
- Phase III: Reflection and Learning
All the media content produced within the context of this project is expected to tackle at least one of the following objectives and should be in line with BBC editorial guidelines:
- Contextual Understanding: Address the widespread issue of mis/disinformation, using examples like online scams and personal stories to illustrate its impact.
- Vulnerability Awareness: Emphasize that everyone is at risk of mis/disinformation, focusing on common misconceptions and emotional triggers that impair judgment.
- Resilience and Self-Protection: Enhance information literacy and assessment skills to promote the accuracy and verification of information.
The project has identified the following primary audience:
- General Public:
- Concerned Yet Vulnerable Users: Individuals aware of misinformation but underestimate their personal susceptibility.
- Unwitting Amplifiers: Active sharers who have previously spread false information.
- Overconfident Navigators: Predominantly male users who are confident in identifying misinformation.
- Educational Gap Group: Users with lower education levels who are less confident in discerning misinformation.
- Sceptical Observers: Critical of misinformation sources but may still be influenced.
- Passive Consumers: Regularly encounter misinformation but are less active in verification or sharing.
why is this important?
- Information pollution is a significant issue for the United Nations in Libya and globally.
- Challenges in Libya’s elections, political participation, human rights, and governance are worsened by the scarcity of reliable media and the prevalence of misinformation, disinformation, and hate speech.
- Addressing information pollution in Libya necessitates a range of responses.
- This initiative is part of UNDP’s efforts in this field, following the UNDP Strategic Guidance on Information Integrity and BBC Media Action’s methodologies.
Agencies are requested to provide quotations in accordance with the specifications outlined below. Quotations should be submitted for two separate packages: one for a 3-4 video series in animation format only, and another for a 3-4 video series utilizing live action.
Facebook, online ads, potential TV broadcast.
Debunking scapegoating, emotional manipulation
Content should resonate with Libyan culture, informative and entertaining.
Number and Duration of Videos:
3-4 videos, each approximately 1:30 minutes in length.
Video Concepts and Requirements
Galoha (They Have Said It):
Animated Series (Comedic Style):
- Features original characters in animated form.
- Tackles instances of scapegoating using satire and wit.
- Requirements: High-quality animation, comedic scriptwriting, ability to integrate historical and contemporary contexts.
Modern Monologue Series (Nostalgic Style):
- A presenter discusses scapegoating beside an old TV set showing “Galoha” episodes.
- Requirements: Skilled presenter, setup for a nostalgic environment, ability to blend humor with analytical discussion.
- Additional Elements: Integration of real-world examples, expert insights, period-specific and contemporary humor.
- Animated Series (Comedic Style):
Tabour Elkosha (The Queue at the Bakery):
Drama Series (Cultural Insight Style):
- Set in a Libyan bakery queue, focuses on emotional manipulation in rumors.
- Requirements: Strong scriptwriting to portray dramatic scenarios, ability to incorporate cultural insights and realistic dialogues.
Animation Option (Educational and Accessible):
- Uses animation to represent emotional manipulation tactics.
- Requirements: Engaging and educational animation, expertise in creating exaggerated expressions and scenarios for clarity.
- Additional Elements: Psychological insights, collaborations with experts, inclusion of local idioms and folklore.
- Drama Series (Cultural Insight Style):
Agencies should ensure their quotations reflect the distinct requirements of both the animated and live-action video packages, adhering closely to the themes and cultural context specified for each.
Given the provision of scripts by the project team, the selected agencies’ key deliverables for the project will be as follows:
- Video Production Packages
- Animated Video Series Package:
- Produce a series of 3-4 animated videos, each around 1:30 minutes, using the provided scripts.
- Deliver high-quality animation that effectively employs satire and wit to address scapegoating.
- Seamlessly integrate historical and contemporary contexts, adhering to the comedic tone of the scripts.
- Live-Action Video Series Package:
- Produce a series of 3-4 live-action videos, each approximately 1:30 minutes, based on the provided scripts.
- Include a skilled presenter and set design that aligns with the nostalgic style of the scripts.
- Ensure cultural relevance and authenticity in the portrayal of scenarios, particularly in the drama series.
- Additional requirements
- Closely follow the provided scripts and develop storyboards that align with the thematic focus of debunking scapegoating and emotional manipulation.
- Ensure all content resonates with the Libyan audience, maintaining a balance of informativeness and entertainment.
- Incorporate real-world examples and expert insights where relevant to enhance content credibility and appeal.
- For the animated series, appropriately use humor as indicated in the scripts.
- For the live-action series, include psychological insights and expert collaboration, and ensure the inclusion of local idioms and folklore as per script guidelines.
- Ensure that all content adheres to BBC editorial guidelines and the specified communication objectives.
- Provide regular updates and content previews for feedback and approval, ensuring alignment with the project’s vision.
- Delivery and Distribution Support:
- Deliver all video content timely in formats suitable for Facebook, online ads, and potential TV broadcast.
Quotation Request Details:
- Agencies are requested to provide a detailed cost breakdown for each format (animation and live action).
- An estimated timeline for the completion of each video and the overall project should be included.
- Additional costs for voiceovers and post-production services should be specified.
- Agencies should indicate their capacity for collaborative input throughout the project.
- Agencies must demonstrate a proven track record in similar content production.
- A high level of creativity in creating culturally relevant and engaging content is required.
- Adequate resources and technical expertise for video production must be evident.
How to apply
If you are interested, please send your quote and technical proposal (including timeline and similar work conducted before) to and [email protected] before midnight 9th December 2023